Happy Friday! At one time or another we’ve probably all heard “don’t judge a book by its cover.” That’s good advice as an analogy for people, but when it actually comes to books – and magazines, newsletters, presentations, brochures, reports and lots of other things – the cover matters.
Good work deserves a good presentation.
A resume is an obvious example. I see lots of resumes that list great skills but are so sloppy they raise questions about the candidate’s good judgement in deciding the document was ready to distribute.
Whether we like it or not, poor presentation – or even just an unappealing cover – can turn off our audience. Long hours of good work can get misjudged or dismissed because of a disorganized or unprofessional presentation that gave the wrong first impression.
That’s why dealerships wash cars after service: thousands of dollars of quality repair may have been performed, but if the car comes back dirty the customer is less confident in the work.
Whatever you’re presenting, a few extra minutes to polish up the cover can help make the content shine.
Have a great weekend and a sunny day!
P.S. “Clothes and manners do not make the man; but when he is made, they greatly improve his appearance.” Henry Ward Beecher